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Search Engine Optimisation

Search engines are the online equivalent of the Yellow Pages. You may be familiar with the most popular ones, Google, Yahoo, MSN. Search engines index websites on a regular basis then rank which best match the search term you type into them.

You will know, if you have used a search engine, that the sites you visit are most often from the first page of 10 search results. If you are an online business owner, you want to see your own business listed on the first page of search results for the most common phrases your customers use in the search engines.

Search Engine Optimisation (SEO) is the business of designing your website to improve your rankings with the search engines.

In our experience, there are two ways to get to the top of the search results. Either do more work than your competitors or spend more money than them on SEO. There is no other way.

In some categories, a single site dominates the market by being the best site in that area. Everyone uses it. It has become the Bible for that field. This "hard work" option takes time and a true devotion to your online business.

Spending money on SEO is another way of getting very good listings quickly however it is not cheap. There are a few things to watch out for here:

o Anyone who guarantees a top 10 ranking is lying.

o Anyone who offers you great results for less than a few hundred dollars will take your money and deliver nothing.

o Very competitive categories require a lot of work and hence expense to keep a high ranking.

o SEO is not going to work for every online business.

If you are interested in generating new clients online contact us about SEO.

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